As policymakers and system leaders increasingly focus on the relationship between health and economic inactivity, the importance of evidence in shaping future approaches continues to grow. At Ways to Wellness, we are reflecting on what this means for social prescribing, and why building confidence in data is key to demonstrating the impact of relationship-based support.

“Conversations about centring citizen’s voices in the implementation of innovation to help reduce inequalities and further the NHS mission towards prevention, were rich and thoughtful…”, writes our Head of Communications and Marketing Jule Coulson, who represented our senior leadership team at Insights North East 2026, “…yet there appeared to be relatively little representation from the private sector. For me, this raised a vital question.”

“The ambition set out at the recent ‘Future Ready: Digital Health for Tomorrow’s NHS’ digital symposium at the Catalyst was clear”, writes our Head of Digital Systems Sonia Townend - “…a health system in which digital access is the default, not the exception.

“Central to that ambition is the continued scaling of the NHS App, positioning it as the front door to healthcare for millions of people.